E-Commerce Driving Transformation in Retail

Retail companies
must go digital
62%
Customers expect personalized offers fit for purchase behavior
81%
Customers search online before committing to a purchase
#1
Customer experience improvement is retailer priority No.1 (over product and price)

Digital is the new brick-and-mortar. And everyone is noticing.

HOT TRENDS
Forcing retailers
to innovate in 2020
Social networks drive significant online revenues for retailers. Over 60% of Instagram users use the platform to find and purchase products. TikTok is next.
Augmented and virtual
reality enables new customer experiences like trying products own. ARKit-based apps are used by IKEA and Amazon.
Enhanced customer experiences
and cohesive recommendations
will be provided thru apps
enabled with ML, analytics and
computer vision
Voice commerce will emerge
where buyers will no longer type,
but speak their purchases.
7-Eleven is already piloting voice
ordering systems.
Modernizing back ends: From
IoT sensors to track supply
chains to microservices
architecture, legacy systems are
no longer cutting it.

Benefits of Digital Solutions for Retail&E-Commerce

All Benefits

For the Enterprise

For the Customer

Embark on your Digital Experience journey and explore the benefits of our customized solutions, contact us.

1995
- Only biggest brands have online presence
2000
- First online stores opened up
- Transforming back-end to digital and internet-accessible systems
2005
- Pricing optimization
- Manage data to interpret customer demand
- Enhance supply chain collaborations
- Product localization
2010
- Social Media contributes to ecommerce growth, especially Instagram and Snapchat
- Online deals & “shopping” holidays
2015
- Security & privacy became front-and-center
- Consumers increasingly expecting digital sophistication
- Data used for CX
- Online marketplaces
2020
- Online becomes king with COVID shut-downs
- Need for fast and responsive mobile and edge solutions
2025
- Complete migration to digital for existing retailers
- Personalization and CX key
- Flexible infrastructures and real-time data