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Customers expect personalized offers fit for purchase behavior
Customers search online before committing to a purchase
Customer experience improvement is retailer priority No.1 (over product and price)
Forcing retailers
to innovate in 2020
Social networks drive significant online revenues for retailers. Over 60% of Instagram users use the platform to find and purchase products. TikTok is next.
Augmented and virtual
reality enables new customer experiences like trying products own. ARKit-based apps are used by IKEA and Amazon.
Enhanced customer experiences
and cohesive recommendations
will be provided thru apps
enabled with ML, analytics and
computer vision
Voice commerce will emerge
where buyers will no longer type,
but speak their purchases.
7-Eleven is already piloting voice
ordering systems.
Modernizing back ends: From
IoT sensors to track supply
chains to microservices
architecture, legacy systems are
no longer cutting it.
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