Precise Geofencing Improves Retail Business with Shoppers’ Behavior Analysis Inside Malls and on the Streets
A UK award-winning Big Data & AI company with innovative SaaS products provides marketing analysis services in different sectors, including retail, finance, real estate.
The Client’s analytics tool needed data that couldn’t be purchased or licensed. Its collecting required a lot of qualified spatial analysts’ work and team to mark precise boundaries on a map.
With the data gathered by Intetics, the Client’s model reached the required level of analysis and forecast accuracy.
The Client has successfully launched the analytics platform.
The predictable monthly output allows for faster scaling to the new markets.
It took only 6 months of collaboration to launch a beta version of the service.