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Boris Kontsevoi is a technology executive, President and CEO of Intetics Inc., a global software engineering and data processing company.

Which is the most important phase in the systems development process? Although all seven phases of SDLC are critical, the most important one is widely considered to be the feasibility or requirements of the analysis stage, because this is when the project team receives the customer’s requirements and starts developing the product according to those needs.

It is safe to say that many nations were caught off-guard by the events unraveling at the end of February 2022. Many expected Ukraine to decline massively, especially in economic terms. However, to everyone’s surprise, some Ukrainian industries, specifically the IT sector, illustrate remarkable resilience and hope for the best six months into the turmoil.

Is there any tool for cost-efficient and effortless delivery of target messages to people of specific demographics or locations who are highly likely to become your customers? The answer is yes: that is exactly what such a powerful geospatial tool as geofencing is used for. Simply put, geofencing is a virtual boundary around any point on the map. Customers within this boundary can be reached with messages.