Digital Transformation in Media & Publishing

  • Media companies
    companies say that
  • 98%

    Depend on apps to run or
    support their business

  • 32%

    Of people avoid the news
    often or sometimes

  • 33%

    Of ad spend went to
    mobile-first apps

Digital transformation helps to stay on top of technological turmoil
  • HOT TRENDS

    of digitalization
    in Media & Publishing 2021+

  • Social media continues to
    dominate user interest. Tik Tok
    being the hottest startup to
    attract users worldwide.

    media_and_publishing_1
  • Podcasts continue to gain
    popularity, with over 90 million
    Americans tuning in each month.

    media_and_publishing_2
  • Media pushed to explore
    innovative business models to
    monetize and attract news
    channels.

    media_and_publishing_3
  • Storytelling, data science, and
    visualization
    are said to be
    attracting and engaging readers
    longer.

    media_and_publishing_4
  • Online platforms will continue to
    navigate a fine line between
    publisher and platform, as well as
    face privacy scrutiny.

    media_and_publishing_5

Digital Solutions for Media & Publishing

media_and_publishing_media_publishing_solutions
    • item icon
      BI/DATA ANALYTICS
      • Data-driven ad
        optimization
      • Advanced audience
        analytics
      • Data analytics and
        visualization for
        enriched content
    • item icon
      MOBILE SOLUTIONS
      • Mobile content delivery
      • App optimization
      • Personalization and targeting
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      LEGACY SYSTEM MODERNIZATION
      • System modernization
      • Cloud optimization
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      AUDIO, VIDEO & NEW MEDIA
      • Audio and video optimization
      • Cloud native delivery of insights
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      ONLINE PLATFORMS
      • Creation of online platforms
      • Integration with existing and new systems
      • Optimization for social media channels

Benefits of Digital Solutions for Media & Publishing

All Benefits
item icon For the Enterprise  
  • Digitally-enabled content
  • Lower production costs
  • More data-driven and relevant content
  • Better ad performance
item icon For the Customer  
  • Real-time access to information
  • Relevant media formats
  • Convenient payment options
  • Key digital
    transformation steps
  • 01.

    Assess the current
    state of digital across
    your organization

  • 02.

    Define your digital
    transformation
    objectives

  • 03.

    Outline digital
    transformation
    roadmap

  • 04.

    Choose your
    technologies

  • 05.

    Establish
    software
    partnership

  • 06.

    Empower
    and educate
    your staff

Get a customized solution to achieve your digital transformation goals. Contact us.

Evolution of Digital in Media & Publishing

  • camera icon
    1995
    • First newspapers go online
    • First online-only outlets established
  • 2000
    • Blog explosion drives outlets to accept online medium
    • Businesses forced into content marketing
  • 2005
    • Users use RSS feeds
    • Reddit, Facebook and Twitter launched
    • NYT begins establishing a data science team
  • 2010
    • Google & Facebook become important platforms for reader acquisition
    • Pinterest launches
  • 2015
    • Transitioning to mainly online subscription models
    • Live video
    • Real-time targeting
    • Access to global audiences
  • 2020
    • Media focused on new user channels like audio, podcasts, and video
    • Disney+ launches with competitive price
    • Securing apps
    • Full shift to mobile
  • 2025
    • Shortened & visual content
    • Alternative media domination: long-form audio, podcasts
    • Digital, mobile, cloud-based content