Digital Transformation in Media & Publishing

  • Media companies
    companies say that
  • 98%

    Depend on apps to run or
    support their business

  • 32%

    Of people avoid the news
    often or sometimes

  • 33%

    Of ad spend went to
    mobile-first apps

Digital transformation helps to stay on top of technological turmoil
  • HOT TRENDS

    of digitalization
    in Media & Publishing 2021+

  • Social media continues to
    dominate user interest. Tik Tok
    being the hottest startup to
    attract users worldwide.

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  • Podcasts continue to gain
    popularity, with over 90 million
    Americans tuning in each month.

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  • Media pushed to explore
    innovative business models to
    monetize and attract news
    channels.

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  • Storytelling, data science, and
    visualization
    are said to be
    attracting and engaging readers
    longer.

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  • Online platforms will continue to
    navigate a fine line between
    publisher and platform, as well as
    face privacy scrutiny.

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