Digital Transformation in Media & Publishing
- Media companies
companies say that - 98%
Depend on apps to run or
support their business - 32%
Of people avoid the news
often or sometimes - 33%
Of ad spend went to
mobile-first apps
HOT TRENDS
of digitalization
in Media & Publishing 2021+Social media continues to
dominate user interest. Tik Tok
being the hottest startup to
attract users worldwide.
Podcasts continue to gain
popularity, with over 90 million
Americans tuning in each month.Media pushed to explore
innovative business models to
monetize and attract news
channels.Storytelling, data science, and
visualization are said to be
attracting and engaging readers
longer.Online platforms will continue to
navigate a fine line between
publisher and platform, as well as
face privacy scrutiny.
Digital Transformation in Media & Publishing
- BI/DATA ANALYTICS
- Data-driven ad
optimization - Advanced audience
analytics
- Data analytics and
visualization for
enriched content
- Data-driven ad
- MOBILE SOLUTIONS
- Mobile content delivery
- App optimization
- Personalization and targeting
- LEGACY SYSTEM MODERNIZATION
- System modernization
- Cloud optimization
- AUDIO, VIDEO & NEW MEDIA
- Audio and video optimization
- Cloud native delivery of insights
- ONLINE PLATFORMS
- Creation of online platforms
- Integration with existing and new systems
- Optimization for social media channels
Digital Transformation in Media & Publishing
For the Enterprise - Digitally-enabled content
- Lower production costs
- More data-driven and relevant content
- Better ad performance
For the Customer - Real-time access to information
- Relevant media formats
- Convenient payment options
- Key digital
transformation steps - 01.
Assess the current
state of digital across
your organization - 02.
Define your digital
transformation
objectives - 03.
Outline digital
transformation
roadmap - 04.
Choose your
technologies - 05.
Establish
software
partnership - 06.
Empower
and educate
your staff
Get a customized solution to achieve your digital transformation goals. Contact us.
Digital Transformation in Media & Publishing
- 1995
- First newspapers go online
- First online-only outlets established
- 2000
- Blog explosion drives outlets to accept online medium
- Businesses forced into content marketing
- 2005
- Users use RSS feeds
- Reddit, Facebook and Twitter launched
- NYT begins establishing a data science team
- 2010
- Google & Facebook become important platforms for reader acquisition
- Pinterest launches
- 2015
- Transitioning to mainly online subscription models
- Live video
- Real-time targeting
- Access to global audiences
- 2020
- Media focused on new user channels like audio, podcasts, and video
- Disney+ launches with competitive price
- Securing apps
- Full shift to mobile
- 2025
- Shortened & visual content
- Alternative media domination: long-form audio, podcasts
- Digital, mobile, cloud-based content
Intetics has proudly supported media & publishing
industry leaders on their transformation journeys:
