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Depend on apps to run or
support their business
Of people avoid the news
often or sometimes
Of ad spend went to
mobile-first apps
of digitalization
in Media & Publishing 2021+
Social media continues to
dominate user interest. Tik Tok
being the hottest startup to
attract users worldwide.
Podcasts continue to gain
popularity, with over 90 million
Americans tuning in each month.
Media pushed to explore
innovative business models to
monetize and attract news
channels.
Storytelling, data science, and
visualization are said to be
attracting and engaging readers
longer.
Online platforms will continue to
navigate a fine line between
publisher and platform, as well as
face privacy scrutiny.
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