Digital Transformation in Media & Publishing

Digital transformation helps to stay on top of technological turmoil

HOT TRENDS
of digitalization
in Media & Publishing 2021+
Social media continues to
dominate user interest. Tik Tok
being the hottest startup to
attract users worldwide.
Podcasts continue to gain
popularity, with over 90 million
Americans tuning in each month.
Media pushed to explore
innovative business models to
monetize and attract news
channels.
Storytelling, data science, and
visualization are said to be
attracting and engaging readers
longer.
Online platforms will continue to
navigate a fine line between
publisher and platform, as well as
face privacy scrutiny.

All Benefits

For the Enterprise

For the Customer

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1995
- First newspapers go online
- First online-only outlets established
2000
- Blog explosion drives outlets to accept online medium
- Businesses forced into content marketing
2005
- Users use RSS feeds
- Reddit, Facebook and Twitter launched
- NYT begins establishing a data science team
2010
- Google & Facebook become important platforms for reader acquisition
- Pinterest launches
2015
- Transitioning to mainly online subscription models
- Live video
- Real-time targeting
- Access to global audiences
2020
- Media focused on new user channels like audio, podcasts, and video
- Disney+ launches with competitive price
- Securing apps
- Full shift to mobile
2025
- Shortened & visual content
- Alternative media domination: long-form audio, podcasts
- Digital, mobile, cloud-based content

Intetics has proudly supported media & publishing
industry leaders on their transformation journeys:

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