Evolution of Digital in Media & Publishing

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    1995
    • First newspapers go online
    • First online-only outlets established
  • 2000
    • Blog explosion drives outlets to accept online medium
    • Businesses forced into content marketing
  • 2005
    • Users use RSS feeds
    • Reddit, Facebook and Twitter launched
    • NYT begins establishing a data science team
  • 2010
    • Google & Facebook become important platforms for reader acquisition
    • Pinterest launches
  • 2015
    • Transitioning to mainly online subscription models
    • Live video
    • Real-time targeting
    • Access to global audiences
  • 2020
    • Media focused on new user channels like audio, podcasts, and video
    • Disney+ launches with competitive price
    • Securing apps
    • Full shift to mobile
  • 2025
    • Shortened & visual content
    • Alternative media domination: long-form audio, podcasts
    • Digital, mobile, cloud-based content