Affordable, enterprise-ready, and immersive shopping solution to boost e-commerce sales — meet AI integrated Virtual Try-On Solution for your business.
According to a Salesforce survey, 88% of customers believe that a shopping experience is just as crucial as the quality of its products and services. One significant challenge is replicating the seamless experience of offline shopping on websites and mobile applications. While customers enjoy the convenience of online shopping, they often need to take advantage of the opportunity to physically interact with products before making a purchase decision.
This limitation has spurred the development of a transformative technology known as a virtual try-on.
Delve deeper into virtual try-on technology and explore the different ways to enable your customers to try on millions of outfits, glasses, and jewelry from the comfort of their homes.
AI Integrated Virtual Try-On: Solution Overview
Virtual try-on is an innovative technology that is changing the way customers experience online shopping. It uses augmented reality and advanced imaging to provide a realistic representation of how products will look on the customer’s body or face. This allows users to virtually try on clothing, shoes, accessories, and cosmetics in a way that closely simulates the experience of trying them on in a physical store.
The concept of an AI virtual try-on tool has existed for years, with early experiments by brands like Converse dating back to 2012.
However, it gained significant momentum after the release of Pokémon Go in 2016, which sparked widespread interest and investment in AR technology. Since then, advancements in hardware, such as powerful phone chips, graphics processing units, and neural processing units, have greatly improved the capabilities of virtual try-on experiences.
Which brands have virtual try-on?
Frankly, many brands do. For example, Sephora offers a Virtual Artist tool that allows customers to virtually try on makeup products and experiment with different looks. Ray-Ban provides a feature for sunglasses, while Bailey Nielsen has a virtual try-on for jewelry. Other notable brands are Nike, Wacoal, L’Oréal, Farfetch, e.l.f. Cosmetics, Baume & Mercier, and Warby Parker.
Virtual try-on experiences include the following components:
- Analysis of customer features. The tool starts by analyzing the customer’s image or video captured through the device’s camera. Advanced algorithms and computer vision techniques are applied to determine the user’s facial features, body proportions, and other relevant characteristics.
- Product overlay and adjustment. Once the user’s features are analyzed, the chosen product is digitally overlaid onto their image or video. The technology adjusts the size, shape, and position of the product to align with the user’s unique attributes. This ensures a realistic representation of how the product will appear when worn or used.
- Real-time interaction and movement tracking. These applications often provide real-time interaction so that customers can see themselves in the virtual product as they move or adjust their position. The technology tracks the user’s movements, ensuring that the virtual product stays aligned and responsive to their actions.
- Customization and personalization. Virtual try-on apps can offer customization options to enhance the user experience, like changing colors, styles, and lighting with a simple tap or swipe. This allows users to explore different variations of the product and tailor it to their preferences.
Find your perfect match now: Virtual Try-On Demo
It’s also optional for solutions to include additional features like basic photo editing tools. Or there may be in-app purchasing links, allowing users to directly purchase the products they like without leaving the app, or social media integration along the online try-on tab.
Virtual try-on technology can be leveraged across various industries and sectors where customers need to try on products on their bodies or visualize them in a specific space. Eyewear, makeup, and jewelry have been prominent adopters, but there are numerous other sectors recognizing the advantages of incorporating virtual try-on technology.
Namely, you can find great virtual try-on examples in fashion and apparel, home decor and furniture, the automotive industry, and interior design. But for now, let’s explore the three key areas in which implementing virtual try-on is straightforward and yet profoundly impactful:
Virtual try-on for glasses & sunglasses uses 3D facial models, uploaded photos, or even social media data to create a personalized experience. Users can see themselves wearing different frames and make confident decisions based on their unique facial features and style preferences.
One of the key advantages of a try-on tool for glasses is the precision it offers. Without any effort, anyone can accurately assess how frames will fit their face, considering factors like face shape, nose bridge width, and temple length. And if you want to seek feedback and opinions from others, showcase your try-on results with your followers on social media.
The solution also caters to individuals with severe myopia. The “See your glasses without glasses” functionality allows users to view themselves wearing frames without having to wear their prescription glasses. It’s particularly beneficial for those with high levels of nearsightedness who struggle to see themselves clearly without corrective lenses.
Similarly, a virtual makeup try-on tool utilizes the user’s camera to accurately analyze their skin tone, texture, and facial features. This analysis enables the software to recommend the ideal makeup products that complement the individual’s skin tone and style. Recommendations aside, users can choose whatever else they like and virtually try on different shades of foundation, lipstick, eyeshadow, blush, and more to find the perfect match for their complexion.
Some applications integrate smart bands and GPS technology to gather additional information about the user’s body and skin type. By leveraging this data, the solution can provide even more personalized makeup recommendations, tailored not only to how the person looks but specific parameters like skin sensitivity, oiliness, or dryness. Location and climate details can also be considered so that users can select products suitable for their environment.
Virtual jewelry try-on offers a range of possibilities for users to digitally experience various types of jewelry. They can try on necklaces, chokers, and pendants, visualizing different styles, lengths, and designs to find the perfect piece that complements their attire and personal style. Additionally, these applications provide a precise representation of earrings, piercings, and ear cuffs. The technology also extends to bracelets, watches, and rings.
Putting all these possibilities together, if your potential customers have access to this functionality, it’ll help them explore and find the perfect jewelry pieces wherever they are.
Another fun idea in the realm of virtual jewelry experiences is the concept of a jewelry studio for customization. This is a great way to explore a wide range of design options, including different gemstones, metals, and settings. Customers can mix and match these elements to create their own unique jewelry pieces, like rings, necklaces, earrings, or bracelets.
Virtual try-on is a game-changer in the retail industry, bringing a host of captivating benefits:
A virtual try-on tool allows customers to visualize themselves in different styles and sizes before making a purchase. By eliminating the guesswork, customers can confidently select the perfect fit, which drastically reduces return rates. This not only saves businesses valuable time and resources but also enhances customer satisfaction.
Virtual try-on enables customers to experiment with various styles, colors, and combinations. This freedom to explore different looks empowers customers to express their personal style and discover new trends, ultimately leading to a more personalized and immersive shopping experience.
Eliminating the need for physical visits to stores is particularly beneficial for individuals with mobility challenges, disabilities, or health issues that make it difficult for them to visit brick-and-mortar stores. So, you make shopping more accessible for a wider range of customers.
These tools also allow customers from remote areas to access a diverse range of products and cater to many body types and sizes.
Virtual try-on provides a novel and exciting shopping experience that sets businesses apart from traditional retailers. This innovation helps retailers capture customers’ attention, generate positive brand associations, and encourage repeat visits. Plus, the feature can attract a tech-savvy customer base that appreciates and values businesses that embrace new digital experiences.
While there are many excellent virtual try-on options available, the best virtual try-on software ultimately depends on your specific requirements, industry, and the features you prioritize. So, you may want to assess firsthand how the software functions and discuss its capabilities with the team behind it.
Want to get a virtual try-on demo? We provide an in-browser experience that allows you to try on different models, styles, or colors of eyewear to get a feel for our AI integration:
- Choose from two eyewear models: classic or aviator styles.
- Explore different color options for both the glasses and frames. This allows you to see a few combinations of glass and frame colors and how they would look on your face.
- The software will provide a visual representation of the selected glasses by overlaying them on your face in real time through a webcam.
Virtual Try-On Case Study: AR-Based Web Solution for Virtual Try-on of Eyewear with Lens Scanner, AI Advisor, and Inclusivity Features
Please note that this try-on demo provides a glimpse of the tech capabilities rather than showcases the full range of features and customization options available. The demo is designed to provide a brief and introductory experience so that you can get a taste of the technology and its potential applications. Let’s talk now.