Case Study

Real-Time Player Engagement & Personalization for a Mobile Gaming Platform

A close-up image of a person playing a mobile game, highlighted by vibrant neon lighting in a high-tech environment.
Client

A global mobile gaming publisher with over 10 million monthly active players across multiple casual and mid-core game titles.

Challenge

  • Notifications were generic and scheduled, not behavior driven.

  • High operational overhead maintaining separate pipelines for each game.

  • Low notification open rates due to a lack of personalization.

  • No unified cross-game view of player lifecycle.

Benefits and Results

  • Higher player retention and session frequency due to personalized, behavior-based notifications.

  • Significant uplift in DAU driven by real-time re-engagement triggers and targeted messaging.

  • Increased monetization as players receive timely offers aligned with gameplay behavior and spending patterns.

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