30 Years of Evolution in E-commerce

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    1995
    • Only biggest brands have online presence
  • 2000
    • First online stores opened up
    • Transforming back-end to digital and internet-accessible systems
  • 2005
    • Pricing optimization
    • Manage data to interpret customer demand
    • Enhance supply chain collaborations
    • Product localization
  • 2010
    • Social Media contributes to ecommerce growth, especially Instagram and Snapchat
    • Online deals & “shopping” holidays
  • 2015
    • Security & privacy became front-and-center
    • Consumers increasingly expecting digital sophistication
    • Data used for CX
    • Online marketplaces
  • 2020
    • Online becomes king with COVID shut-downs
    • Need for fast and responsive mobile and edge solutions
  • 2025
    • Complete migration to digital for existing retailers
    • Personalization and CX key
    • Flexible infrastructures and real-time data