Digital Transformation in Media & Publishing
-
Media companies
companies say that -
98%
Depend on apps to run or
support their business -
32%
Of people avoid the news
often or sometimes -
33%
Of ad spend went to
mobile-first apps
-
HOT TRENDS
of digitalization
in Media & Publishing 2021+ -
Social media continues to
dominate user interest. Tik Tok
being the hottest startup to
attract users worldwide.
-
Podcasts continue to gain
popularity, with over 90 million
Americans tuning in each month. -
Media pushed to explore
innovative business models to
monetize and attract news
channels. -
Storytelling, data science, and
visualization are said to be
attracting and engaging readers
longer. -
Online platforms will continue to
navigate a fine line between
publisher and platform, as well as
face privacy scrutiny.
Digital Transformation in Media & Publishing
-
BI/DATA ANALYTICS
- Data-driven ad
optimization - Advanced audience
analytics
- Data analytics and
visualization for
enriched content
- Data-driven ad
-
MOBILE SOLUTIONS
- Mobile content delivery
- App optimization
- Personalization and targeting
-
LEGACY SYSTEM MODERNIZATION
- System modernization
- Cloud optimization
-
AUDIO, VIDEO & NEW MEDIA
- Audio and video optimization
- Cloud native delivery of insights
-
ONLINE PLATFORMS
- Creation of online platforms
- Integration with existing and new systems
- Optimization for social media channels
Digital Transformation in Media & Publishing
For the Enterprise
- Digitally-enabled content
- Lower production costs
- More data-driven and relevant content
- Better ad performance
For the Customer
- Real-time access to information
- Relevant media formats
- Convenient payment options
-
Key digital
transformation steps -
01.
Assess the current
state of digital across
your organization -
02.
Define your digital
transformation
objectives -
03.
Outline digital
transformation
roadmap -
04.
Choose your
technologies -
05.
Establish
software
partnership -
06.
Empower
and educate
your staff
Get a customized solution to achieve your digital transformation goals. Contact us.
Digital Transformation in Media & Publishing
-
1995
- First newspapers go online
- First online-only outlets established
-
2000
- Blog explosion drives outlets to accept online medium
- Businesses forced into content marketing
-
2005
- Users use RSS feeds
- Reddit, Facebook and Twitter launched
- NYT begins establishing a data science team
-
2010
- Google & Facebook become important platforms for reader acquisition
- Pinterest launches
-
2015
- Transitioning to mainly online subscription models
- Live video
- Real-time targeting
- Access to global audiences
-
2020
- Media focused on new user channels like audio, podcasts, and video
- Disney+ launches with competitive price
- Securing apps
- Full shift to mobile
-
2025
- Shortened & visual content
- Alternative media domination: long-form audio, podcasts
- Digital, mobile, cloud-based content
Intetics has proudly supported media & publishing
industry leaders on their transformation journeys:
