Point
of Interest
Geofencing

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POI Geofencing

The process may include:

  • Geofencing of existing objects in a database
  • Collection of the data you are focused on

Depending on the accuracy level, it may be:

  • Simple Geospatial Proximity
  • Zonal Geofencing
  • Simple Geofencing
  • Precise Geofencing
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POI Geofencing

It may be provided:

  • As part of the POI validation process for your business
  • Separate service for:
    • Location-Based Advertising which allows you to:
      • Get analytics based on movement data
      • Create portraits of the recipient based on movements
      • Use audience sampling
      • Understand complex patterns of behavior
    • Logistic tasks
    • Access zone control
    • Reminders
    • And many other needs
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Main challenges

  • Data availability
  • Data changeability
  • Data relevance
  • Data accuracy

Our Solution

  • The complexity of different sources
  • Data monitoring and analysis
  • Correct data mapping

Using available plans, photos, and other locational data, we create polygons that correspond to the size and boundaries of the POI on the map.

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Photo
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Street view
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Map
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Imagery
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Plan
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Website
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Cadaster

Trade Points Geofencing

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City area trade points geofencing
Airport trade points geofencing​ by levels

(press play to watch the video)

Shopping center geofencing by levels

(press play to watch the video)

Trucking and Logistic
Areas

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Technologies

We use open data like imagery, vector data, plans, cadastral data, and photos of the areas to create polygons that correspond to the size and boundaries of the points or areas of interest on the map. Using custom methods, data tools, and software, we perform geocoding to get the data for precise geofencing. Depending on the requirements, we create a method of calculation that uses imagery and open vector data.

A balanced combination of automated data collection, data processing using GIS applications and services, and manual data processing leads us to a high-quality service. Different techniques are combined into one effective approach.

Benefits
  • A complex approach, which includes research and data matching, allows us to provide high accuracy

  • While working on specific areas and object categories, we may constantly monitor changes and update the DB accordingly

  • Two-stage model implementation: data collection and objects geofencing

  • Due to our expertise, we may work on different types of objects and their combinations (indoor, outdoor)

  • We have great experience in geospatial data processing, making automation integration possible for specific subtasks

  • Scalability – a customized team model depending on your business needs

Related Materials

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Case Study

Geofencing of 5 Billion Sq Ft for an International SaaS Developer to Create a Database of Retail Venues in the UK, US, Russia, Germany and Sweden

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Case Study

Precise Geofencing Improves Retail Business with Shoppers’ Behavior Analysis Inside Malls and on the Streets

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Case Study

Collecting, Updating, Filling and Maintaining the POI Database for a Global Navigation Corporation

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