Precise Geofencing Improves Retail Business with Shoppers’ Behavior Analysis Inside Malls and on the Streets

PRECIS2
Client

A UK award-winning Big Data & AI company with innovative SaaS products provides marketing analysis services in different sectors, including retail, finance, real estate.

Challenge
  • The Client’s analytics tool needed data that couldn’t be purchased or licensed. Its collecting required a lot of qualified spatial analysts’ work and team to mark precise boundaries on a map.

Benefits and Results
  • With the data gathered by Intetics, the Client’s model reached the required level of analysis and forecast accuracy.

  • The Client has successfully launched the analytics platform.

  • The predictable monthly output allows for faster scaling to the new markets.

  • It took only 6 months of collaboration to launch a beta version of the service.