For 12 years IMPAQ had employed a nearshore outsourcing model, using resources from Eastern Europe to support their in-country teams in Western Europe. Over the past three years some of the nearshore regions had matured economically which caused significant increases in costs. In 2005 IMPAQ planned to broaden their Marketing Technology Services and started to assess new Eastern Europe regions and possible partners. Intetics went through a competitive bid process and was chosen on the basis of both price and quality.