Continuos support of operational database that manages IKEA™ Family loyalty program customers. ODB system also synchronizes data with central IKEA IT and Marketing databases on daily/weekly basis.
The system consists of several major components:
Common Data Entry Point which accepts from several hundreds to 10 thousands new customers daily depending on the marketing activity. Data is supplied via Web Services and FTP from various 3d party providers (Data Capture Houses); web applications; and via in-store Kiosk solutions.
IKEA co-worker web application designed for managing customer profile data; issuing new and replacing lost Family Cards; scheduling Business Process Jobs.
Business Process Jobs that serve various marketing purposes. This includes several customer data reports, unsubscribe e-mail services using country-specific provider, registration statistics, and customer Card & Welcome Pack supply.
Data providers that are supplied by Quant Marketing™. This includes Kiosk solutions and web applications (depends on the country). ODB is developed and supported by Intetics team using proved & reliable open source technologies and now successfully provides services to the markets of 8 countries managing more than 5 million customers. In short and middle term perspective the system is planned to be expanded to more countries in which IKEA run their business.
The FileMind system allows users to quickly search for multimedia files within the corporate intranet. The server part of the system, using a special scanning application that runs as a service, collects and processes information from the intranet, and then stores in a database the metadata, thumbnails, and full-text data from each multimedia file that was found. The client application connects to the server and displays the multimedia contents as a folder tree with customizable file view panes on the right.
A packaged web-based application was bought by the Client’s company to track performance in their insurance business, but it lacked the required functionality and flexibility in data analysis and reporting. Intetics designed a flexible reporting framework and integrated it into the system. Based on it, custom reports were created for various business scenarios. Most of them have enhanced filtering features, functionality for exporting to different formats like Excel/PDF/HTML/etc., and impressive UI design.
The project involves entry and processing of auto-related data which is then used as content for the client’s online information systems (Electronic Information Guides). We have designed a set of tools that extract information from various text and graphic sources and bring it to a unified format in the database. The information is presented in the way allowing its further transformation into the format displayed to end-users. Intetics’ implementations allow us to process vast amounts of information in short spaces of time while avoiding human-factor errors due to process automation. This is a technology-intensive back-end project which helps to optimize the production cycle of the client’s company.